September 2006

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site submission to directories.

I submitted the arthritis site to about 50 directories. Before deciding on the process of submission to the directories, that is

1. whether to do it manually

2. paid for it to be done manually

3. or using a submission software.

I reasoned that it is better to buy a software so that I don’t have to pay for this service anytime I build a new site. So I bought submiteaze. A very good directory submission software. It allows you to add directories yourself and the price is just right. Also you can download and try it before you buy.

Before starting the submission process, I built a reciprocal link page. I then added all the reciprocal link url to my reciprocal link page. I figured that my site is more likely to accepted quicker if there is a link back to each directory. Withing an hour I had submitted to all 50 directories.

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Written by Salihu Ibrahim on September 30th, 2006 with no comments.
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Google adsense dead or alive.

Now you have both reports on “adsense is death” issue. One from Scot Boulch and the other from Joel Comm. What is my take on the issue? Well, first I have to say that both reports are good. They have both made good points. However, I will like to just distill the issue in a very short summary so that you don’t go thinking heavily about who is right and who is not right and therefore who to follow.
1) firstly we must acknowledge the fact that google will not kill a program that is bringing in a lot of money for the company.
2)secondly it is a fact that new comers to adsense now have a hard time making fast money from adsense because of the crack down on scrapers and low quality sites. Which is the right thing to do anyway.
3) thirdly with the new rules google has put up concerning ads for content sites and search result pages and other issues relating to squeeze and landing pages, there is definitely a reduction in revenue from content sites (that is for publishers).
So what is the solution to all these?

Build good quality content sites using THE PLAN or THE MASTER PLAN. You can follow my sample site being built following the plan. good quality content sites transcends

1. all search engine algorithyms changes

2.get ranked at the top of all major search engines

3.gets targetted traffic

4. and other benefits in between.

With a good content site you can use any monetizing methhods available on the web. To further educate yourself the more on this adsense is dead issue read this article.

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Written by Salihu Ibrahim on September 27th, 2006 with no comments.
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Google
After clicking search button, check below for search results.

Adsense is alive.

There is the counter view about the latest controversy brewing on the internet marketing arena. This is a report that counters the view by Scot Boulch that the google ad program adsense is dead. This report adsense is alive is presented by Joel Comm, a respected adsense guru, can be downloaded. The report, just like the adsense is dead report is compelling and a must read for every internet marketer.

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Written by Salihu Ibrahim on September 27th, 2006 with no comments.
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The Death of Google adsense and other myths


 

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profíts and income flatline… seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on ’squeeze pages’ or ‘affilíate landing pages’ - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-ín list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled ‘The Death of Adsense”.

Many affilíate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per clíck with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affilíate links, they can produce significantly more revenue from their web pages. Why eärn pennies per clíck when you can eärn $5, $10 or OVER $100 per clíck?

But the fine people at Google are catching on…

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credít for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affilíate program up to third party products/advertisers. In a recent company statement Google offered some hope: “We’re always looking for new ways to provide effective and useful features to advertisers, publishers, and users,” the company stated “As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to eärn revenue through AdSense.” Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the clíck fraud issue and the monetary returns could potentially make Adsense’s revenues pale in comparison.

As more and more commerce goes online… acquiring customers for such diverse services as ínsurance, real estate, telephone, marketing, web hostíng, travel, mörtgage loans, cable TV, banking… you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.

Enormous sums of monëy will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profíts.

It can also mean huge profíts for the CPA networks like ValueClick’s Commission Junction and Rakuten’s LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.

Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that nevër existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affilíate/CPA companies that connect the two.

Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affilíate/CPA networks … online marketers can reap even bigger rewards.

For an online marketer when you get a telephone call or email from the CEO or the affilíate manager with a company or service you’re promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials… they just like to sit back and build more websites and content. It gives the affilíate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details. Therefore, there will always be a place for contextual ads like Google Adsense… “Rumors of my demise have been greatly exaggerated.”

However, could CPA be a better alternative for the current Adsense contextual ads?

Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you’re one of the unfortunate few who get trampled in the process.


About The Author
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com. For the lastest trade information in your own industry try: http://bizwaremagic.tradepub.com.
2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

 

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Written by Salihu Ibrahim on September 27th, 2006 with 1 comment.
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The death of adsense free report

Download and read this controversial report about the death of adsense. i tell you it is a compelling read and superb marketing strategy. There are actually two reports. one proclaiming the death of adsense with reasons and the other talking about what comes after the death.

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Written by Salihu Ibrahim on September 26th, 2006 with no comments.
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Adding content.

According to THE PLAN, content should be added gradually to the website. This brings the search engines to visit more often. So I start the website with only 6 pages including the home page. On the home page I add a little bit of arthritis statistics so that the site doesn’t look like a site built just for google adsense. Some directories reject such sites. I’m going to be submitting to directories soon. I add a site map and contact pages. Very simple site. We shall watch and see how it performs when the search engines’ bots come visiting.

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Written by Salihu Ibrahim on September 26th, 2006 with no comments.
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First web site.

So straight away i go to build my first site. It is based on the topic arthritis.

Registered the website for 1 year hosting acount. Registered with a health related PLR article membership site for content. used an old website template i have on my desktop.Purchased a domain name from aplus.net. for 2 years. Rewrote a few of the PLR articles and uploaded my web site and my site became live. All done within a day.

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Written by Salihu Ibrahim on September 24th, 2006 with no comments.
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Starting The Plan.

Before starting the plan, let me just tell you that I will using two unique strategies which will be the main “propellers” of the plan. Also the aim of the plan is to generate websites that will be making adsense money within a short period of time. I can’t tell how long it will take for these sites to start making money. I want you to follow me all the way and see the evidence for yourself.

The first propeller is based on the fact that I should go for products that are at the tail end of the chain. What he calls “end of the buying cycle”. Okay, you don’t know what i’m talking about. I actually got this from Brad Callen’s seo lessons analyzing John Reese’s free report. One of the main trust of the report is that when building adsense sites, one should always build content that target high priced products. The logic being that advertisers of these products are more likely to pay high ad fees. So build your niches around these products. Example given, is, instead of building content on how to play golf , build on types of golf clubs.

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Written by Salihu Ibrahim on September 16th, 2006 with no comments.
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What is an authority site.

How To Build An Authority Site

As Web 2.0 becomes less of just a buzz word and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the internet.

Being a webmaster and online marketer you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you chose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: “authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it.”

That definition is one man’s opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents“.

The PageRank formula as we know it today was derived from this paper and the authors, Bharat and Mihaila, define an authority site in the text below:

“We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant.”

“In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.”

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram that dissects your typical authority site. As you can tell from the diagram a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the “Authority Site Formula”.

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site, but if it was then a typical authority site setup would be something like:

* http://supplies.diabetic-resoures.com
* http://diet.diabetic-resources.com
* http://insurance.diabetic-resources.com
* http://symptoms.diabetic-resources.com
* http://treatment.diabetic-resources.com

Using this approach, you are able target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site which is visitor experience otherwise known as visitor optimization.

What Does It Take To Create an Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ three traits to become an authority site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often and you should always provide quality and original content. That doesn’t mean you need to produce 800 word articles three times a week. You goal should be to become a news master. You need to be an “authority” on the news happening in your niche.

Creating a true authority site will take time, effort and patience. What I’ve laid out above is the foundation. You need to be actively marketing your site, generating new partnerships and constantly enhancing your website for your site to become an authority.


About the Author: Brandon Hall is a staff member with Content Desk Publishing Group. We provide a suite of software tools for webmasters and internet publishers who are looking to build authority sites. Visit our site for a free guide on authority sites. Brandon’s email is brandon@contentdesk.com.

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Written by Salihu Ibrahim on September 14th, 2006 with 1 comment.
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creating authority sites

if you have been doing any business on the web for the past six months you should have heard that the days of mini sites are over. also sites created just to get adsense clicks using automated software are over. the major search engines are cracking down seriously on these kinds of sites. cos the search engines feel these sites do not provide any kind of real value to the search engine user.

so what you will to see emerge from this is (that is, the next internet marketing craze ) is the building of authority sites. what are authority sites?
1. these are sites that other web sites link to.

2. these are sites that get natural links from other sites.

3. these are sites with hundreds and maybe thousands of web pages.

4. these are sites that are reference point for other sites in their own topic.

you can also read this http://salihuibrahim.com/?p=5 

Example of an authority site is http://www.about.com

But how do you build one that gets indexed in the search engine fast makes you money too without you having to build a huge site like about.com . find out in my next post.

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Written by Salihu Ibrahim on September 14th, 2006 with no comments.
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