July 2007
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Written by Salihu Ibrahim on July 30th, 2007 with 1 comment.
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The ebook details how a guy, Abhishek Agarwal, who previously was throwing money down the drain starts making thousands of $$$ in adsense money. The case study report compiled by Matt Callen of the Hypervre fame shows;
1. The proof that Abhishek is doing as well as he claims.
2. How to choose profitable niches
3. The site-building process
4. How to get traffic to your sites
5. How to monitor your AdSense sites
Abhishek used Matt’s HyperVRE content creation software to
build his sites (you can download the software for free
from the link provided in the report).
Download the free report.
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Written by Salihu Ibrahim on July 26th, 2007 with no comments.
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After clicking search button, check below for search results.
Membership site is one of the most profitable forms of internet business you can ever run. The income is sustained if it well run. You have to keep your information for members constantly top notch.
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Written by Salihu Ibrahim on July 25th, 2007 with no comments.
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This free tool provided by Jason bradley of articldashboard fame, allows you to do the following;
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- Receive a FREE subscription to our exclusive PLR Insider Profits Newsletter!
Get the tool here
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Written by Salihu Ibrahim on July 24th, 2007 with no comments.
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Written by Salihu Ibrahim on July 22nd, 2007 with no comments.
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This free report is provided by Joel Comm of the adsense secrets fame. To download the free report you will have to sign in at the site.
In this FREE report, you will …
Learn How to Get Paid to Surf the Web without spending a dime! (Hint: this opportunity is just getting started!)
Discover How to Earn Money with a Contextual Ad Service that Can Co-exist with Google! (And it isn’t who you may THINK it is)
Tap the Affiliate Income Potential within Your Web Pages! (If you only knew how much some people are making)
Find Out How to Spot a Ground Floor Opportunity and Leverage It Quickly! (I am NOT a fan of MLM, but some ideas are too good to pass up)
Discover how the video revolution can pay off in big bucks for early adopters. (This one is a MUST for every site owner!)
Learn how to profit from eBay without buying or selling anything! (It is Multiple Revenue Streams in action!)
Discover how to Tap into the Web 2.0 craze to turbocharge your site traffic. (Yes, it’s FREE!)
Find Out how easy it is to become the authority in your field with your own book. (Self-publishing MOVE over!)
And more! Click to go to the site.
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Written by Salihu Ibrahim on July 21st, 2007 with no comments.
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The article teaches how to write your ads. The pitfalls of badly created ads and the gains to be derived from ads that sell.
Article by Tom Killian
Whether you are starting a new business or looking to attract new sales there are a few things you can’t afford. Losing potential clients to your competitor and wasting money on ineffective advertising.
Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It’s not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement.
There are many important elements that go into producing an effective ad. First, let me start by saying that coming up with a great ad it isn’t rocket-science. There are no complicated formulas to follow in order to create an ad that grabs the readers’ attention.
Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it “brilliant” take the few minutes and ask yourself the following questions:
* Who is my targeted audience?
* Does the ad clearly communicate my message?
* What is “unique” about my message?
* How does my ad compare to my competitors?
* What will motivate my targeted audience to respond?
Your ad has to be more than just creative. It must exude value in its message. Think of the reasons why you buy a product or service. Almost every reason for a purchase has some sort of value tied to it. Whether it saves money, tastes good or satisfies an emotional need, it serves a valued purpose.
Make Headlines Work for You
The headline is by far one of the most important elements in creating an effective ad. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, quite frankly, it makes or breaks an ad. The headline is in essence the voice of your ad. It shouts out: “Hey This Product Will Make You Rich, Here’s How!”
Rather than using: “Jane’s Homemade Cookies” use “Instant Smiles with Easy to Bake Homemade Cookies”.
Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed.
Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.
Writing Simple Yet Effective Body Copy
Once you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers’ needs and satisfying their desires with each written word.
When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short.
It’s important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list.
Avoid cluttering up your ad by trying to cram too much in the space provided. Eliminate unnecessary words that can drown your message.
Using Visual Elements
There are no set rules of where the graphics must be placed on your ad. However, when selecting illustrations or photographs, display your product or choose ones that are relevant to your offer.
Using graphics can enhance your message as well as grab a viewer’s attention when they glance around on a page. Remember, graphics can communicate a message before a single word is read.
Ask for the Sale While Creating a Sense of Urgency
Limited-time offers can create a sense of urgency, but giving your reader a valid reason why they should act now generates more sales. Again, use benefits to attract the reader to take action.
Is there a free gift with the purchase? Will it enhance their lives immediately? Is it a special one-time low price offer?
People love bargains. Use discounts to attract those who want to take advantage of your offer by providing a coupon with an expiration date.
Lastly, specify how your product or service can be obtained and ask for the sale. If it requires a phone call ask them to pick-up the telephone and call. If you require payment, tell them what forms of payment you accept and how to make them.
About the Author: Tom Killian is a partner at Media D’Vine. An Orlando, Florida based agency specializing in marketing and advertising. Tom has been successfully building online businesses for over 9 years. http://www.mediadvine.com.
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Written by Salihu Ibrahim on July 19th, 2007 with no comments.
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About Google’s “Supplemental Index” - and how to get pages (URLs) out of it.
If you don’t know what the “SI” is, crack open your copy of SEO Fast Start and begin reading at page 51.
“SEO Fast Start” was written by Dan Thies of seofaststart.com and you can download it free.
If you have pages in the Supplemental Index, here’s how to remove them, step by step. These instructions assume you have fewer than 1000 pages on your site. If you have more than that, read them, follow them, and then watch this space for further instructions on how to troubleshoot a larger site.
1) Start by going to www.google.com, and clicking the “Advanced Search” link to the right of the search box. In the advanced search form, select “100 results” from the drop down menu, and type your domain name in where it says “Only return results from the site or domain.” Then click the Google Search button.
2) The search result page (SERP) will probably say something like “1-100 of 682 results.” If they’re showing you less than 100, skip to step 4.
3) Scroll to the bottom of the page, and look for the numbers (1 2 3 4 etc) under the Gooooooooogle graphic. Click on the largest number (for most sites, the number 10). This will take you to the last page of search results.
4) Scroll down to the bottom of the last page of search results, and look for a link that says “repeat the search with the omitted results included” - click that link.
5) This will take you back to page 1, showing 1-100 of however many results.
Now, as you move through these search results from page to page, you will notice that some of the pages are labeled as a “Supplemental Result.” Bummer, eh?
Introducing The “Buddy System”
Just kidding… we learned all about the buddy system at camp, right? If you ever let your buddy get out of sight, one of you will be eaten by a bear. What we’re going to do next is similar to the buddy system anyway.
You have two kinds of pages (URLs) - either they’re in the main Google index, or they’re in the supplemental index. Actually you may also have some pages that aren’t in either index, but that’s a whole other problem that I am not going to solve today.
If you have the time, make a list of all the “supplemental” pages, and all the “main index” pages. I’m sure there’s some easier way to do this than doing it by hand… but I don’t know what it is. That’s why I say, if you have the time. Maybe you’re real busy. I don’t know. Maybe too busy to deal with this whole SI problem. If you are too busy, pick ten (10) of each, or some other number you can manage with.
For every page that’s in the SI, pick a page that’s in the main index to be it’s “linking buddy.” So if Page A is in the main index and page B is supplemental, maybe Page A can be Page B’s linking buddy. Now, go put a link on Page A that points to Page B. It helps, of course, if these pages are logically related in some way. Do this for all of your linking buddies.
Wash, Rinse, Repeat…
Now go away for a couple of weeks. Take a trip to the islands or stay at home and get some work done - maybe do some work to promote your web site so that it has more PageRank to begin with (start reading at page 63). Then repeat the steps above, observing which pages have just gone from the supplemental index to the main index, and giving those pages a little time before you assign them to be another page’s linking buddy.
If you discover that the number of supplemental pages far outnumbers the pages that are actually in the main index, so that you can’t find a linking buddy for everyone, you may want to look at your site structure (Chapter 4, don’t make me look up the page #), and of course, you could always help yourself out by building more links.
This process can be time consuming, but as long as you’re doing a reasonable job of building links to your site, you shouldn’t have to keep doing this stuff forever. Moving pages into the main index means that those pages can now participate in building your site’s PageRank, and that they can pass link reputation to your other pages.
It’s a good thing. Trust me. Supplemental results aren’t the end of the world (thanks for letting us know, Matt Cutts) but they aren’t a delicious chocolate sundae either. I prefer sundaes. That’s why I need to go to the gym.
For large sites (over 1000 pages), see you next week…
If your site has more than 1000 pages, you should be able to find a few supplemental pages by following the steps above, but what you really want to do is use a tool like GSite Crawler to spider your site and map out all the URLs, then check Google to see which ones are supplemental.
I’ll be back next week with details on how to crawl your way out of the supplemental index with a large site.
For anyone who found that this moved a little too fast for you, please read SEO Fast Start (it’s free) and get up to speed. Thanks!
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Written by Salihu Ibrahim on July 17th, 2007 with no comments.
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Anybody who monitors their rankings with the same vigor that we in the SEO community do will have noticed some fairly dramatic shifts in the algorithm starting last Thursday (July 5th) and continuing through the weekend. Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at the same time. We were fortunate not to have any clients on the losing end of that equation however we have called and emailed the clients who saw sudden jumps into the top positions to warn them that further adjustments are coming. After a weekend of analysis there are some curiosities in the results that simply require further tweaks in the ranking system.
This update seems to have revolved around three main areas: domain age, backlinks and PageRank.
Domain Age
It appears that Google is presently giving a lot of weíght to the age of a domain and, in this SEO’s opinion, disproportionately so. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas. Unfortunately a lot of these sites got spanked in the last update.
On this tangent I have to say that Google’s use of domain age as a whole is a good filter, allowing them to “sandbox” sites on day one to insure that they aren’t just being launched to rank quickly for terms. Recalling back to the “wild west days” of SEO when ranking a site was a matter of cramming keywords into content and using questionable methods to generate links quickly I can honestly say that adding in this delay was an excellent step that ensured that the benefits of pumping out domains became extremely limited. So I approve of domain age being used to value a site – to a point.
After a period of time (let’s call it a year shall we) the age should and generally has only had a very small influence on a site’s ranking with the myriad of other factors overshadowing the site’s whois data. This appears to have changed in the recent update with age holding a disproportionate weíght. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality.
This change in the ranking algorithm will most certainly be adjusted as Google works to maximize the searchers experience. We’ll get into the “when” question below.
Backlinks
The way that backlinks are being calculated and valued has seen some adjustments in the latest update as well. The way this has been done takes me back a couple years to the more easily gamed Google of old. This statement alone reinforces the fact that adjustments are necessary.
The way backlinks are being valued appears to have lost some grasp on relevancy and placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant links. Non-reciprocal links lost the “advantages” that they held over reciprocal links until recently.
Essentially the environment is currently such that Google has made itself more easily gamed than it was a week ago. In the current environment, building a reasonably sized site with a large recip link directory (even unfocused) should be enough to get you ranking. For obvious reasons this cannot (and should not) stand indefinitely.
PageRank
On the positive side of the equation, PageRank appears to have lost some of it’s importance including the importance of PageRank as it pertains to the value of a backlinks. In my opinion this is a very positive step on Google’s part and shows a solid understanding of the fact that PageRank means little in terms of a site’s importance. That said, while PageRank is a less than perfect calculation subject to much abuse and manipulation from those pesky people in the SEO community it did serve a purpose and while it needed to be replaced it doesn’t appear to have been replaced with anything of substantial value.
A fairly common belief has been that PageRank would be or is being replaced by TrustRank and Google would not give us a green bar to gauge a site’s trust on (good call Google). With this in mind one of two things has happened; either Google has decided the TrustRank is irrelevant and so is PageRank and decided to scrap both (unlikely) or they have shifted the weíght from PageRank to TrustRank to some degree and are just now sorting out the issues with their TrustRank calculations (more likely). Issues that may have existed with TrustRank may not have been clear due to it’s weíght in the overall algorithm and with this shift reducing the importance of PageRank the issues that face the TrustRank calculations may well be becoming more evident.
In truth, the question is neither here nor there (as important a question as it may be). We will cover why this is in the …
Conclusion
So what does all of this mean? First, it means that this Thursday or Friday we can expect yet another update to correct some of the issues we’ve seen rise out of the most current round. This shouldn’t surprise anyone too much, we’ve been seeing regular updates out of Google quite a bit over the past few months.
But what does this mean regarding the aging of domains? While I truly feel that an aging delay or “sandbox” is a solid filter on Google’s part – it needs to have a maximum duration. A site from 2000 is not, by default, more relevant than a site from 2004. After a year-or-so the trust of a domain should hold steady or at most, hold a very slight weíght. This is an area we are very likely to see changes in the next update.
As far as backlinks go, we’ll see changes in the way they are calculated unless Google is looking to revert back to the issues they had in 2003. Lower PageRank, high relevancy links will once again surpass high quantity, less relevant links. Google is getting extremely good at determining relevancy and so I assume the current algorithm issues have more to do with the weíght assigned to different factors than an inability to properly calculate a link’s relevancy.
And in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank, at least while they figure out what went awry here.
In short, I would expect that with an update late this week or over the weekend we’re going to see a shift back to last week’s results (or something very close to it) after which they’ll work on the issues they’ve experienced and launch a new (hopefully improved) algorithm shift the following weekend. And so, if you’ve enjoyed a sudden jump from page 6 to top 3, don’t pop the cork on the champagne too quickly, and if you’ve noticed some drops, don’t panic. More adjustments to this algorithm are necessary and, if you’ve used solid SEO practices and been consistent and varied in your link building tactics – keep at it and your rankings will return.
About The Author
Dave Davies is the CEO of Beanstalk Search Engine Positioning, Inc. Beanstalk offers search engine optimization services to businesses small and large as well as providing consulting, training, copywriting and link popularity programs. To keep your site optimized and monitor its results you’ll want to bookmark their SEO blog and free SEO tools pages.
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Written by Salihu Ibrahim on July 13th, 2007 with no comments.
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Get this free unique keyword tool or software.
It is named Keyword Station and produced by James Jackson. It comes loaded with over 7.7 Million keyword phrases that include snap shots of the daily search volume estimates and predictions, neatly organized into over 42,000 root topics.
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http://www.keywordstation.com/videos/search-demo/
After both videos you will be automatically taken to the
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Written by Salihu Ibrahim on July 10th, 2007 with no comments.
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